103: The Most Powerful Online Marketing Tool with Ashley Ward

What's Up, Creative Hustlers! Steven & Melissa here. Today, from Brooklyn New York, we're talking with Ashley Ward, an international corporate speaker for SEMrush , an all-in-one marketing toolkit for digital marketing professionals. **side note Try a free 14-day SEMrush Trial HERE!** [00:30] What's up, Creative Hustlers? [00:35] Today we're talking to Ashley Ward! [00:53] What makes Ashley a Creative Hustler! [01:09] She started from the bottom, and now she's here! [02:05] What does a international corporate speaker actually do? [03:00] Ashley does a lot of demos on SEMrush, as well as teaching digital marketing. [03:45] Ashley writes each presentation specifically for each group she presents to. [04:54] Ashley tries to be as knowledgeable as possible. [05:20]  What SEMrush is and the problem it solves! [07:00] SEMrush is constantly adding to it's toolkit, and figure out how to bridge the gap between tools. [08:37] How SEMrush gets feedback from their users! [09:30] The easier you make it for customers to engage with you, the more they are going to! [09:57] How Ashley got to where she is now! [11:11] Ashley fell into digital marketing from journalism! [12:35] Ashley is terrible at saying No, but it paid off in the beginning [13:00] Ashley is on the road 2.5 weeks of every month! [14:12] Biggest challenge is planes without WIFI, and working with people in different time zones. [15:20] Ashley's advice is to take care of yourself a lot! Travel burnout is REAL! [16:25] When you're in the middle of the work, you lose sight of why you're doing it. [17:00] Steven and Melissa did hot yoga to get out of the work zone. [18:40] What Ashley is excited about this year and beyond. Mobile indexing, and SEM RUSH's Mobile audit tool! [20:22] Keywords actually change from desktop and mobile - mobile is about quick answers. [22:19] People are often on their mobile phone while doing others things, like watching tv, cooking, etc. [23:17] You gotta look at your customer's intent, not just mobile optimized sites. [24:37] Content is the number one marketing tool for businesses. Especially interactive elements: podcasts, quizzes, videos. [25:36] Ashley loves & hates live videos! [27:50] The content you get posted online gets diluted, you need to find a way to be unique! [29:00] What Ashley loves about what GaryVee does! [30:30] Ashley would have a whiskey with Bob Dylan! [31:50] It's a good interview when Melissa gets goosebumps! [32:30] What is amazing about Bob Dylan! [34:10] How traveling and other cultures impacted Ashley as a thought leader! [34:55] It's amazing to see what works in other cultures! [36:00] Thats a wrap creative hustlers. [36:16] Where Ashley lives on the internet [36:56] Don't forget to visit us at CreativeHustler.com, and leave us a REVIEW! [37:15] Peace Out, Creative Hustlers! [37:20] Melissa's Moment of Hustle   Contact: https://twitter.com/ashleymadhatter Email: [email protected] SEMrush.com   Try a free 14-day SEMrush HERE!