#103 - Where is ABM going next? From the ABM panel at FINITE Fest

At FINITE Fest, we had a grand old time learning about key trends, challenges (and solutions of course!) for B2B marketers in 2022. One of our panels was around ABM, where our guests aimed to answer the question: Where is account-based marketing going next? And answer it they did! Attendees gained an expert-backed view on the future of ABM, including what really counts as ABM (1:100? Maybe not...) and how automation comes into play. We thought we'd share it as a podcast so more B2B marketers can get ahead in their ABM. The speakers are: Gabrielle Pirzad, Field Marketing & ABM Leader, UK & Ireland, at IBMDavid van Schaick, CMO at The Marketing PracticeRobin Izsak-Tseng, VP of Revenue Marketing at G2 Jenna Chambers, Head of EMEA Partnerships at Terminus Moderated by Celia Slack, Senior ABM Practitioner, EMEA at ServiceNowThe FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.