103. Win Online & In-Store With One Strategy With Jeff Cohen, Seller Labs

103. If shoppers can't find you online, you lose the sale—even if you're on the shelf. And if your story doesn't connect, your product collects dust. That's costing you velocity, margin, and growth. In this episode, I sit down with Jeff Cohen of Seller Labs to break down how to build a unified selling strategy that drives sales both online and in traditional retail. We unpack why "just listing on Amazon" doesn't work, how to identify your true customer persona, and how to use reviews, Q&A, and keyword data as free market research. You'll learn how to optimize titles, bullets, images, and backend keywords so shoppers can actually find you—and why building community around your consumer (not your product) creates long-term loyalty. If you want profitable growth, you need alignment across channels. Get instant access on the show webpage: RetailSolved.com/session103