1033: How You Sell is Why You Win, with George Bronten

George Bronten is the founder and CEO of Membrain, the sales enablement CRM. On today's episode we dive into why It's time to put HOW YOU SELL at the core of your business. We explore what are the elements of the HOW. And the role that sales technology plays, or can play, in the making the how you sell better. Plus, we dig into some of the key metrics that sales teams should be paying more attention to. More on Andy: Connect on LinkedIn Pre-Order Andy's book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast