#104 - 8 ultimative Tipps für den optimalen Einsatz von Sponsored Brands Anzeigen bei Amazon

❗️Vitamin A Community❗️ Du möchtest den Vitamin A Podcast aktiv mitgestalten, hast Fragen/Anregungen oder willst dich einfach mit anderen austauschen? Dann werde Teil der Vitamin A Community auf Discord: https://adference.com/discordIn Episode 104 wagen Florian und Mareike den ultimativen Rundumschlag zum Thema Sponsored Brands. Was sollte ich bei der Anzeigengestaltung beachten? Was ist beim Targeting wichtig? Und welches Attributionsmodell steckt hinter den Sponsored Brands Ads? Freue dich auf 8 praxisnahe Tipps rund um die Berichte, Strategien und den optimalen Einsatz von Sponsored Brands. Ganz viel Wissen für alle von Einsteiger bis Profi. Alle Themen der Episode im Überblick:Intro (00:00-01:12)Ankündigung zur Zukunft des Podcasts (02:16) Einführung Sponsored Brands (SB) (05:35)Tipp #1: Setze dich mit den Formaten bei SB auseinander (08:09)Tipp #2: Nimm dir für die Gestaltung deiner Anzeige Zeit (12:15)Tipp #3: Kenne den Unterschied zwischen Broad Match und Broad Match Modified (19:50)Tipp #4: Sei dir des Attributionsmodells bei SB bewusst (23:56)Tipp #5: Überprüfe die Performance nach Platzierung (27:42)Tipp #6: Definiere vor der Kampagnenerstellung deine Strategie (34:40)Tipp #7: Schau dir nicht nur deinen Impressionenrang, sondern auch deinen Impressionen-Share an (41:12)Tipp #8: Nutze den Markenkategorie-Benchmark-Report (43:21) Fazit (47:45)Links & Ressourcen:Hole dir kostenlos unseren 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗶𝘃𝗲𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗚𝘂𝗶𝗱𝗲: https://hubs.li/Q0198Fnv0Deinen Platz bei unserem Webinar “𝟱 𝗧𝗶𝗽𝗽𝘀 𝗳ü𝗿 𝗱𝗲𝗻 𝗼𝗽𝘁𝗶𝗺𝗮𝗹𝗲𝗻 𝗘𝗶𝗻𝘀𝗮𝘁𝘇 𝘃𝗼𝗻 𝗺𝗮𝗻𝘂𝗲𝗹𝗹𝗲𝗻 𝗞𝗮𝗺𝗽𝗮𝗴𝗻𝗲𝗻” sichern: https://hubs.li/Q0198HhC0Worauf es beim Amazon ACoS wirklich ankommt: https://www.youtube.com/watch?v=rKnkH3iwf1IFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-a/Für Fragen und Feedback schreib uns gerne eine Mail an: [email protected]

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This episode was published on May 4, 2022.

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