104. Closing the Wellness Access Gap with Hilda Pérez

In this inspiring episode, I sit down with Hilda Pérez, COO of Salud, a legacy-owned social enterprise focused on culturally-relevant, accessible health solutions. Hilda shares her journey from launching a marketing agency for social impact to stepping into her family’s business, a company her father founded after immigrating from the Dominican Republic and integrating Eastern and Western medicine. We talk about navigating family dynamics at work, redefining health care, and building a future where wellness is truly inclusive. We cover: The story behind Salud and its holistic approach to health What it’s like to work with family (and set healthy boundaries!) How they’re making wellness more accessible in underserved communities The importance of slow, sustainable healing—not quick fixes Exciting dreams of a full-service wellness center Hilda’s vision is a beautiful reminder that healing can be empowering, community-rooted, and culturally informed. 🌿📲 Connect with MagaliInstagramMagali's SubstackPodcast IGPodcast Youtube   📲 Connect with HildaInstagram LinkedinSALUD Website