104. Content is Oxygen. Getting Published as a Designer with Natalie Norcross

In this episode, I sit down with Natalie Norcross to talk about PR and getting published as a designer. We touch upon the top publications, strategy, and how you can repurpose content. About Natalie Norcross Natalie Norcross is an innovative and driven entrepreneur who knows the public relations world inside and out. Bringing over 20 years of experience with Interior Designers, Lifestyle Brands, and Start-Ups, she has an in-depth understanding of the design and consumer market and a vision for driving business growth, building brand awareness, and securing powerful press placements. In 2008, Natalie launched A Design Partnership to offer brands a multi-faceted approach for forward-thinking brands. Since then the agency has grown into a dynamic group of communication experts who focus on strengthening the brands of our global client base through consumer awareness and media relations. She is passionate about helping clients transform their brands by securing coverage and feature stories in domestic and international publications including Architectural Digest, Elle Decor, House Beautiful, Robb Report, New York Times, The Wall Street Journal, Departures, Town & Country, and World of Interiors. Her team has vast experience working with brands, start-ups, e-commerce, and interior designers across luxury and mass-market categories, including home and design, fashion, tech, beauty, travel, and hospitality. Natalie is an Official Member of Forbes Agency Council, as well as a regular speaker and panelist in both the communications and design industries. In our conversation, Natalie and I discuss her experience with the interior design industry, how she built and sold her business and transitioned into PR. We talk about the top 5 publications that most designers ask to get featured in. Natalie is a collaborative individual and is open to sharing, which led to our conversation about strategy and her tips on how you can take one piece of content and repurpose it in many different ways for many outlets. This episode is perfect for designers whose goal is to get published but don't really know where to start. Natalie also shares a variety of free resources on her website such as a photoshoot guide, Nail your Niche Formula, and a Business Workbook. Click here to learn more. She also has another Free PDF all about leveraging your press to help you get the most out of a feature once you get published. Reach out to Natalie via email at [email protected].   Create a kindness business. Check-in with your business. If you created an internal culture, that was so caring, nurturing, and kind, so much that all your employees served your customers with that same kindness. How would your business look different? How would your processes look different? How would you market differently? What would you have to change to create a kindness business? Natalie Norcross You can find Natalie on Instagram @adesignpartnership and on her website at www.adesignpartnership.com.