104: Design Your Personal Category

Don’t craft a personal brand. Don’t “find your niche.” Instead, design your personal category (hint: this is a psychology game). This is the place where you build your future. It’s where you build a “1 of 1” business where you’re authentic and bold. Here, you offer a unique transformation for those you aim to serve. In turn, you unlock massive freedom, income, and impact. *** 👉 Build entrepreneurial freedom (training) 🗓️ ⁠Book your breakthrough call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🌐 Show site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UncageYourself.FM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS (00:00) Intro (02:45) The modern factory life (04:17) No one cares about you (05:52) The anti-personal brand (08:17) Frame, name, & claim (09:20) Matt's personal category (11:54) Problems w/ brands & niches (14:00) Personal category components (15:09) Category = personal freedom *** RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter: Uncaged Secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect w/ Matt on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠