104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt

This episode is packed with ideas for leveraging content to drive traffic and increase sales.Here are some of the things we covered:How he got one of the top 10 articles of all time on Inbound.orgThe SEO benefits of paid content promotionHow to build links with paid contentHow to improve the layout, structure and UX content to achieve higher rankings and better conversionsHow he gets 82% opt in rates on one piece of contentOutreach strategiesAnd lots more!Listen Now!Related Episodes You Might LikeImprove Your SEO with Keyword Psychographics w/Marty WeintraubPPC, Sardines, and Whales w/Johnathan DaneShow Agenda and TimestampsEpisode Introduction and topic overview [0.22] Experts on the Wire updates [1:01]Daniel’s Introduction [1:54]How Daniel’s experience in retail helped him with online marketing [1:59]ROI from an early retail experience [4:28]How does Daniel monetize his site and content? [7:49]Paid Traffic To Blog Posts / Paid Content Promotion [10:06]What are the SEO benefits to paid content promotion? [10:36]Strategy and Process for Paid Content Promotion [15:52]Know your business numbers and know your audience and how it plays into paid content promotion  [16:12]How Daniel calculates the business numbers [23:06]Are there business types/situations where his approach won’t work? [26:43]Writing Killer Ad Copy- what is it and how to get it  [30:38]What kind of ad testing does Daniel do? [36:04]What are some best practices for images in content? [44:10]Images and Content [47:19]The importance of typography [50:41]What helps with the introduction of the content [54:43]Heat mapping tools that Daniel likes [1:00:00]Does Daniel think Facebook listen to us [1:02:07]Link Building – how does Daniel acquire links for his content [1:04:28]Outreach with content- what is Daniel’s approach? [1:12:10]Where to find Daniel online [1:21:23]Tools MentionedHotjar- https://www.hotjar.com/Articles, Resources, and Links MentionedInbound Ascension- http://www.inboundascension.com/AmpMyContent- How We Drive A $22:1 ROI From Cold Traffic, Using Facebook And Promoted Content- https://www.ampmycontent.com/promoted-content/ TechSmith- Just Add Images: How To Improve Content Performance- https://www.techsmith.com/blog/better-results-from-old-content/Quality Raters Guidelines – http://static.googleusercontent.com/media/www.google.dk/da/da/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf Refind- https://refind.com/Find Daniel OnlineAmp My ContentInbound AscensionLinkedinThe post 104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt appeared first on Evolving SEO.