104. How we grew Gift Aid claim results; and adding WOW, with Phoebe Cooper

Phoebe and Rob talk about how she and her colleagues have helped supporters understand and see the value of claiming Gift Aid. The project has been worth around a quarter of a million pounds (and counting) to her charity, the RSPCA. And building from the example she shared in episode 100, Phoebe shares how they have been adding WOW moments to relationships with individual giving supporters at a crucial time. If you want to share this episode with others you think it would help, thank you! We would love to hear what you think. We are both on Linked In and on twitter Rob is @woods_rob; or you can follow Bright Spot on Instagram at @brightspotfundraising.