#104: Lessons from a Zero Dollar Launch

Back in March, I experienced a zero dollar launch that taught me so much about my business, myself, and my newest offering, The Residency. After a successful Cohort One, I feared the negative result that ended up being the unfortunate reality for The Residency: Cohort Two. I discuss this $0 launch in this episode to normalize failure, reveal what can be learned from an unprofitable launch, and give myself a moment to return to one year from now as a reminder of just how far Hailey and The Residency have come.  Timecode guide: [2:43] Normalizing the experience of failure [5:36] Taking responsibility for creating all of our results [16:41] Uncovering new depths of resilience [23:01] Evaluating to discover our learnings [27:28] Redefining "whatever it takes" after this experience