104. Pricing So Your Clients Can Easily Say “Yes” with Ash Holstein

Ashley Holstein is a wedding and family photographer based out of Nashville, Tennessee with a very wholistic and lifetime-focused approach to her client's photography experience.Today she's sharing with us some of the aspects of how she cultivates an amazing experience for her clients and how pricing your services is more than just figuring out your cost of doing business.This episode is sponsored by Freedom Edits. Get 30% off your first order by going to lightdarkco.com/freedomYou should always give options to your clients to allow them to easily say yes. Offer the things that you value and have passion for. This allows people to feel the passion behind what you are offering and gives them a greater value received when they hire you.Sometimes we focus on the amount we want to charge for our services without looking at the wholistic view of your life. Family, Time off, Vacations, 9-5 Job, Kids, Spouse, all the things that make up the time in our days.As your clientele changes to those with more money, they are also going to have different needs and different pain points in the client journey.A great way to exceed your client’s expectations is gift giving. Ash talks about the gifts she brings to family sessions and also the gifts for wedding clients. Think of an experience that you would want and that matches your brand, and then share it with them.Think about what would make your client comfortable and ready to say “yes" and then share that on social media, showcase that on your website and have client testimonials.There is a big difference between price gouging and up-charging everything, Set up your pricing structure to allow for an “easy yes” from your clients. Breaking up the payments and services will help reduce sticker shock.Don’t limit your clients by assuming they would say “no” to your prices and services.There is room at the table for you, so raise your prices.Look at your local market and see what people are spending on your services.Then look at how much do you need to be sustainable, and then how much profit you need to make the salary you desire.Find Ash atashleyholstein.cominstagram.com/ashleyholsteinCourse on Offering Prints - Promo CodeWhat Are We Loving?What Ash is loving:Book - Time Magazine Book on PhotojournalismTV Show - Station 11 ( HBOmax )What John is loving:TV Show - The Woman in the House Across the Street from the Girl in the Window (Netflix)