104: Reach Greater Heights in Business with Ron Hurst

Reach Greater Heights in Business with Ron Hurst and Host Ursula Mentjes “What You Believe Dictates Who You Become and The Results You Get.” — Ron Hurst (08:08-08:12) To reach greater heights in business, you have to get through limiting beliefs around money to scale. Do the work and focus on the new idea. The second you start to see evidence from the modern view, your mind expands. You don't have to choose between making money and doing what you love; you can do both. In this episode, Ursula Mentjes and Ron Hurst provide actionable advice on how you can reach greater heights in business.  Part One of ‘Reach Greater Heights in Business with Ron Hurst’   Ron Hurst has 30 years of business and leadership experience. He brings a unique perspective to every engagement. He loves to entertain, challenge, and teach all at the same time. Ron developed his leadership skills by making mistakes, stumbling, and screwing up but continued to learn from every experience. He has diligently sought to improve himself in all aspects of business life. Ron understands what it means to get things done, to solve problems, and to align employees.  In the second half of his career, Ron has embraced the title 'trainer in the entrepreneur.' This is what he is most proud of. In addition to his role in leading a training and development firm, Ron is a senior adjunct faculty at the University of LA Verne in Southern California. He aspires to walk a mile in the other guy's shoes and understand a problem from the inside out. He offers advice and is both candid and contextually sensitive — no generalities and platitudes. You can expect practical, actionable concepts from him that you can apply today.  “The only limits you have are the limits you believe.” — Ron Hurst (17:49-18:20)   Ron says, "There was a seed of an entrepreneur in me for a very long time. In 2009, I was a general manager of a manufacturing plant here in Southern California. I was volunteering for the Inland Empire Women Business Center as a consultant for fun. I am doing it for something to help others. And they mentioned you in the workshop that you are going to hold. Someone asked me if I wanted to attend that workshop. Then I thought I need to learn how to sell. I grew up in a middle-class family, where I focused on blue-collared routes. That is what I did for the first 23 years of my career. And I had no understanding of what it meant to start your own business. I had some friends who were salespeople. I love them, but it never crossed my mind. My biggest change in belief that I had was the fear of stepping out from the security of a paycheck. That set everything in motion. I mean, it was already a motion, but that accelerated. It was a catalyst for moving forward. What you believe about money is going to dictate the results you get. By 2011, I realized that it is time. It is time to live my gifts, and the money will follow." Part Two of ‘Reach Greater Heights in Business with Ron Hurst’ When you think about the sales process, there is a moment where you put the ball in the hands of the prospect. If we do not get a clear YES or NO, we can keep moving the sale forward.   And one of the things we need to consider is to slow down for certain personality types to make the connection. By understanding, if the person has a more dominant or direct personality type, they may take action right away. Whereas, if someone is conscientious, they may be more analytical and reserved before saying YES. So, it's essential to communicate and...