104. Starting a Product-Based Business from Scratch with Locals Social Club

On today’s episode, we chat with Christine Myers and Kristen Palladino, co-founders of Locals Social Club—a kids’ apparel brand born from a casual idea on a girls' weekend that turned into a nationwide, grassroots success. With no background in retail, they taught themselves everything from design to sales—all while working full-time jobs and raising kids.We talk about what it really looks like to bootstrap a product-based business, how they stayed scrappy (and sane) while scaling, and the power of leaning into community, not perfection. From micro-influencers to wholesale dreams, this conversation is full of tactical tips and honest reflections from two women redefining what "building a brand" looks like on your own terms. Enjoy!Locals social club: https://www.localssocialclub.com*Use code MUSCLE gets them 15% off your order!Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/