#104: The 6-Second Attention Checklist for Potential Clients

Your truck wrap. Your Instagram post. Your Google Business Profile. Most of them get judged in about six seconds — and most landscaping companies have no idea what that glance is actually saying. In this episode of The Landscaping Growth Script, Katy Doss breaks down why the real battle for landscaping marketing isn’t happening in your blog posts or your proposals — it’s happening in the seconds before someone ever gets there. You’ll learn: • Why most homeowners decide whether you’re “in the running” before they ever read a word of your marketing • Why long-form content like blogs and videos still matters — and where it actually fits in the funnel • How to audit your truck wrap, yard signs, and Google Business Profile for the six-second test • What your website’s hero section needs to communicate in two seconds or less • The one simple fix for social video hooks that most landscaping companies are getting backwards • How to make sure your proposals and follow-up texts hold up under a glance-level read If your marketing feels like it’s not landing, this episode will show you exactly where the real decision is happening — and how to win it. Download the free 6-Second Attention Checklist for Potential Clients at scriptmarketingco.com/resources.