104. The Essential New Item Checklist for Retail

104. Your product launched… and shoppers can't find it. That mistake can cost you distribution, velocity, and your runway. In this episode, I break down The Essential New Item Checklist—the critical steps most brands overlook when launching into retail. I share a real-world story of a brand that secured distribution, only to watch sales collapse because the item was merchandised in the wrong department. No visibility. No velocity. No second chance. You'll learn the 11 things retailers REALLY want—from a consistent turnkey sales story and fact-based selling to planogram recommendations, trade promotion ROI, category growth strategies, and merchandising execution that converts. This isn't theory. It's the blueprint I've used to help brands land shelf space and keep it. Get instant access on the show webpage: RetailSolved.com/session104