104. The Rise of the Inbound CEO: Here’s Why Founders Need to Tell Their Story with Marti Sanchez

The sales first approach isn’t going to cut it anymore. When the market is filled with stiff competition, it’s time to bring out your key differentiator- your CEO. For today’s show, I finally have the real proof why content is king. Inbound CEO Marti Sanchez shares with us what he does and how he helps B2B CEOs build their personal brands and create trust through high-quality content. Listen to this episode and find out why content is definitely king! We’ll talk about: How Marti went from ghostwriting to personal branding for CEOs [02:02] Why content is important for founders [08:09] Content is about providing value and building trust [10:05] Everyone has ideas, execution is what matters [11:41]   Start with 1-2 long-form pieces to build trust [16:22] How early-stage founders can get started on content [13:32] Speed of execution is key [18:17] Inbound revenue should be the only metric you look at [21:23] Most of your leads aren’t the ones liking your content [23:18] Why a content-first approach is better than a sales first approach [25:20] Targeting problem-aware and solution-aware prospects is easier [27:35] The CEO or founder is your company’s differentiator [32:38]  The one thing that Marti recommends [37:43] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Check out Marti Sanchez’s Podcast, Podium Stories (https://podcasts.apple.com/us/podcast/podium-stories-with-marti-sanchez/id1505931491) About Our Guest: Marti Sanchez is the Founder and CEO of Influence Podium. As an Inbound CEO, he represents his company’s brand and uses thought leadership content to drive new business, attract top talent, and channel partnerships. His company helps B2B CEOs build their brand by getting placed on relevant podcasts and creating high-quality content for them. You can reach out to Marti by sending him an email here: [email protected]. Or you can connect with him via his LinkedIn or Twitter.  If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.  Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/