#104 Unbecoming in Business & Authentic Leadership with Dr. Eboni L. Truss

What happens when you wake up and realize you've built a business that no longer feels like yours? In this conversation, Dr. Eboni Truss shares her journey from following expert advice and industry formulas to rediscovering her authentic voice, purpose, and leadership. Together, we explore what it means to "unbecome" the layers of conditioning, expectations, and performance that can quietly pull entrepreneurs away from themselves. Eboni reflects on business alignment, authentic leadership, purpose-driven work, abundance, freedom, and the courage to trust your own wisdom over the noise of the marketplace. Whether you're navigating a business transition, questioning your direction, or simply sensing that something feels off, this conversation offers a powerful reminder that sometimes the path forward isn't about becoming more. It's about returning to who you've always been. In this episode: • How success can quietly pull entrepreneurs away from their authentic purpose • Why business misalignment often feels like a personal problem rather than a strategy problem • The surprising business "detox" that helped Eboni hear her own voice again • What authentic leadership looks like when you stop performing and start trusting yourself • How "unbecoming" became the foundation of Eboni's work and message • A fresh perspective on abundance, freedom, and meaningful success Connect with Dr. Eboni Truss: Free Guide: https://eboniltruss.com/visible Website: https://eboniltruss.com/