EPISODE · Feb 8, 2023 · 12 MIN
104. When you don’t need to write a creative brief.
from The Brief Bros. · host Creative Brief Workshops LLC
I put this question to my partner and co-host, Henry Gomez, resident strategist at Zubi Advertising in Miami and he came up with some great answers. The brief is hard to write so don't think you need one for every project. Save your time and energy and be judicious about when it's time for a brief. Watch this episode and give yourself a break.
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104. When you don’t need to write a creative brief.
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