#104 | Why 99% of Tokens Launched are Doomed to Die with Baseline Markets

Why do 99% of token launches eventually bleed to zero? In Episode 105, we sit down with Fully (@fullyallocated), the Director of Baseline Protocol and a former developer at Olympus DAO, to expose the fundamental flaws in how the crypto industry handles liquidity.We break down why standard Uniswap XYK pools are mathematically broken (they don't even understand Market Cap), how founders accidentally "rug" their own communities during fair launches, and the open secret about the centralized market makers quietly running the show on Pump.fun.Fully also drops the alpha on Baseline Protocol, a revolutionary "Token-Owned Liquidity" system that creates mathematical floor prices for tokens and allows users to take out 0% interest, liquidation-free leverage against their bags.---------Follow Marco's Twitter https://x.com/ManoppoMarco/Follow Lambro's Twitter https://x.com/2lambro/Read our free newsletter for the next best web3 products, strategies, and trends. Join 17,000+ web3 builders and investors at: https://launchy.app/--------Chapters[00:50] Intro: Ripple, The 2017 ICO Era, & The Promise of Access[05:09] Crypto's "Awkward Teenage Phase" Trying to Impress TradFi[08:05] What is Baseline Protocol & Token-Owned Liquidity (ToL)?[09:38] The Olympus DAO Origins & Programmable Liquidity[16:13] Why the Uniswap XYK Model is Mathematically Broken[19:04] The SLERF Anomaly: More Liquidity Than Market Cap?[22:52] How Founders Accidentally Rug Their Own Fair Launches[24:49] The Baseline Solution: Floor Prices & 0% Liquidation-Free Borrowing[29:28] The Math Behind the 'B' Token's $42M Market Cap[38:05] Disrupting TradFi: Taking Over Penny Stocks and the NASDAQ[43:41] Exposing Pump.fun's Secret Centralized Market Makers[46:49] What it Actually Takes to "Make It" in Crypto------------------------------DisclaimerAll views expressed by the me is solely my opinions. I may maintain positions in the assets discussed in this podcast. This podcast is for informational purposes only and nothing in the podcast is intended to be financial, legal, or even life advice.