104: Why SEMrush For Your Digital Marketing Needs?

In today's episode, Steven, Melissa, and Alan recap Tuesday's interview with Ashley Ward. Ashley is an international corporate speaker for SEMrush, and dropped a whole lot of knowledge on Tuesday's episode, and as an added bonus, don't forget to Try a free 14-day SEMrush Trial HERE! [00:32] What's up Creative Hustlers! From Las Vegas, it's Steven, Melissa, and Alan! [00:50] There are slot machines everywhere in Vegas. Everywhere. [01:55] Ashley Ward has been coming in conversations a lot. [02:17] Callback to the Alan and Josh Roush's Creative Hustler Takeover, where we met Ashley! [02:50] SEMrush has expanded their toolkit. All-in-one for your digital marketing needs! [03:40] SEMrush is a combination of tools, including pulls your keyword ranking, page performance, competitor performance and auditing, monitor backlinks, and so much more. [04:20] It used to be SEODigger and now it is SEMrush, and Alan uses it now. [04:30] Not all software reports rankings correctly, but SEMrush does. [05:03] What's the importance of backlinks? [05:50] SEM/SEO is Alan's wheelhouse. [06:24] A 3oz or Less with Ashley and Alan together! Information galore! [06:59] Ashley actually travels 2.5 weeks every month, but is based out of San Diego. [07:25] The change in backlinking now. Relevance matters! [08:13] JC Penny got a penalty from Google for too many random backlinks. [08:45] Best way to get backlinks is to create great content and get it in front of influencers. [09:10] SEMrush gives you info on who's talking about your subjects. [09:49] SEMrush is a consolidated toolkit, and you really only need a few other things and you're good to go! [10:20] Ashley is always traveling, at least half the year. She flies to Russia, Germany, Prague, Australia, and Philadelphia. [11:06] SEMrush is a sponsor of SoCal Marketing Club. [11:30] Having the support of SEMrush and what they are trying to do in the industry to avoid toolkit overload! [12:31] When Ashley does her corporate speeches, she does a lot of teaching, demos and workshops as well. [12:50] Ashley is hosting the SoCal Marketing Club event in July 2018 with workshops on SEMrush! [13:20] Alan wants to get an educational license for his classes! [13:55] Mobile SEO is different then Desktop SEO. [14:46] Google has changed their ranking to focus on mobile first indexing. Speed, conversion rate and so much more. [15:55] Alan just got an iPad, and that's the more prevalent way to access information. [16:27] Tools need to adapt to mobile first outlook. [16:47] Speaking of adapting, Ashley picked Bob Dylan as her creative hustler! [17:38] Bob Dylan isn't a traditional choice for a Creative Hustler, but it is a great one. [17:58] That's a wrap, Creative Hustlers! Don't forget to leave us a review, and stay tuned! [18:21] Big shout out to SEMrush! [18:42] Melissa's Moment of Hustle   Contact: https://twitter.com/ashleymadhatter Email: [email protected] SEMrush.com   Don't forget to Try a free 14-day SEMrush HERE!