#104 Zaka Presents My Journey Melissa Cartagena

AutoNation’s Head of Advertising, Melissa Cartagena shares her remarkable journey, embracing her Puerto Rican heritage and developing resilience growing up in Brooklyn as a Latina. Melissa speaks about finding her voice as a woman in the corporate world and making a significant impact in the digital advertising and marketing realm.With over two decades of experience, Melissa has managed 8-figure ad budgets and excelled in Paid Search, Content Marketing, Display Advertising, SEO, Paid Social Media, email, and Reputation Management. Her passion for the digital media industry is unwavering, and she's known for her transformational leadership style.In our current episode, Melissa dives deep into her career, discussing her ability to tie data together for precise execution and her knack for building intelligent tactical marketing teams. She draws from her unique background, having held positions in both IT and Marketing, showcasing her adaptability and keen business acumen.Beyond her accomplishments, Melissa's commitment to mentorship is evident through her role as an Ambassador for Leading Women Executives.