105: Age And Ascend

Today, I wanna teach you guys a VERY special technique I use… Which you've likely seen before, called Aging and Ascending, and how I do it to my MLM leads. AGING AND ASCENDING Recently, I was on a coaching call and there were several hundred people listening… It's always funny because there's always TWO people in the audience… The first type of person is the person who's excited to be there. Maybe they sacrificed a little bit to be there (even if it's on a virtual call) and they're very pumped about it. They're taking notes and they're REALLY engaged. The second type of person I see showing up to… An event A coaching call Or even just to LIFE … Is the person who is actively looking for holes and actively looking to discredit what they're being taught. The mentality of successful people is not knee-jerk skeptic. https://youtu.be/HIoQe3YLYfA The reason I'm telling you this is because the thing I'm gonna walk you guys through today about Aging and Ascending leads… It has EVERYTHING to do with how I actually run my business. I'm begging you, PLEASE don't be the person who's like, "That's not gonna work for me. It's worked for all these other tens of thousands of people, but not me. I'm unique." **THICK SKIN MOMENT** CHECK OUT MY VALUE LADDER I've got a cool piece of paper in my hand… I want to walk you through is how I actually Age and Ascend my leads through the use of what we call a VALUE LADDER. This is probably not the first time you've heard this term… I wanna show you guys how I actually run my business. I did a podcast episode a little while ago called Info Plus MLM, and that episode is one of the cornerstones of how I run stuff. Some people say, "No, that's not how it actually is happening." Go watch major MLMers. A lot of them have their own info products that are unrelated to the products that they actually sell… Unrelated to the MLM they're in! We've got INFORMATION… And that could come in the form of: Writing a book or an ebook Some kind of video course Audio training [If you’re not on YouTube right now, this episode might be helpful for you to check out on YouTube] What's cool is that when you understand this stuff, it’s not helpful for people unless you're solving legitimate problems. You cannot survive very long in this game without being legitimate. THE FIRST TIME I LEARNED ABOUT AGING AND ASCENDING I'm NOT telling you to go make crap. Go make things that are awesome. What we do is we share information and then we lead those people into the downline that we're in. THAT’S how we play the game. MANY big people play it that way. I'm NOT the first person to do this. I just noticed THIS is what big people are doing and I started going it. I wanna share with you how we take the leads from all this info space and we age and ascend them. That term comes from a book called DotCom Secrets. The first time I read DotCom Secrets, I was in the Army. It was in a 10-day training… I was laying in the dirt, and I had my M-16 in my right hand and DotCom Secrets in my left hand. I was reading DotCom Secrets and I'd laid down my weapon, pull a pen from the pen slots in the forearm of my uniform and take notes. One of the concepts in that book is called Aging and Ascending. Let's say that you get 100 people who come to you and say, "You know what? I'm interested interested in whatever MLM you're in." How many of them do you think are gonna join right off the bat? Let's say 10% of these people actually do something. If you get 10 people, that leaves 90 people who did not take action. Go back to the way most of us are taught MLM… And there's nothing wrong with it… So long as you're approaching those who are actually interested. AGING AND ASCENDING THE 90% Let's say you take your phone out and you get 100 contacts from your phone and 10 of the 100 take action. That's not bad… But what do you do with the other 90? You just toss them to the wayside? That's one of the reasons why people might feel used by you. Don't toss them to the wayside. What you do is what we call Age and Ascend. I'm gonna put some time on them. I'm not just gonna drop them. Same thing is true online. It's no different just because it's on the internet, it's just on the internet. What do I do with this other 90? I'm going to Age and Ascend them. That's gonna let me gain more of a relationship, more trust. I wanna teach you how I do that with what we call a VALUE LADDER. A value ladder traditionally looks like a series of steps. Basically all you're saying is, “How much money I can charge with how much value I give them”. The more expensive things are up the TOP and the less expensive or free things are down the BOTTOM. My MLM isn’t in my value ladder… It's actually in the BACK. A portion of the people who see my FREE stuff come to me even though I don't say the name of my MLM in this ENTIRE value ladder. It will kill it. I DON’T talk about my MLM and I DON’T say what I'm in. I DO say that I'm in stuff, like right now, making this for Secret MLM Hacks Radio. THIS is the FREE zone right there at the bottom of the value ladder. AGING AND ASCENDING YOUR LEADS A portion of you guys come to me and say, "Hey, I'd like to join whatever you're in." I'm telling you to do the same thing. A portion of you are like, "Hey, Stephen, I want the next thing to get to know you a little bit more." I have a book that's coming out. This is how I Age and Ascend leads. The whole point of this is to show you that a business without a lead machine is DEAD. It doesn't matter that you're in MLM and someone else makes and fulfils on the product. You still NEED a source of leads. In traditional models, you are your upline's lead gen… Which is why they tell you to gather all your phone contacts. I'm telling y...