#105 - Branding é longo prazo? (com Guta Tolmasquim)

What this episode covers

O bate papo da vez foi com a Guta Tolmasquim, fundadora e CEO da Purple Metrics e que tem uma bagagem de peso passando por grandes organizações ao longo de sua carreira. Falamos sobre o branding ser tangível ou não, a longo prazo ou não. Sabemos que não é difícil encontrarmos uma resistência quanto ao investimento na construção de uma marca, já que se criou uma ideia de que isso só vai dar retorno no longo prazo. A verdade é que construção de marca e ativação de vendas são coisas diferentes e por isso elas têm propósitos diferentes. Falamos também sobre a importância de uma organização ter uma marca que se fortalece no longo prazo, afinal, sem isso um negócio é só mais um negócio, não é mesmo? Compartilhe esse episódio com 3 pessoas que precisam entender a importância da construção de uma marca consistente no longo prazo! #marca #branding #construçãodemarca #gutatolmasquim ----------------------------------------- - Aprenda branding na prática e aprofunde os seus conhecimentos com o BDP Imersão - vagas para a turma 12 aberta: ⁠https://galileunogueira.com/bdp/imersao/online - Aprenda branding na essência - conheça o curso exclusivo BDP Introdução (online): ⁠https://galileunogueira.com/bdp/intro - Não deixe de me seguir nas redes sociais: Instagram: / galileunogueira LinkedIn: / galileunogueira TikTok: / galileu_nogueira - Convidada: Guta Tolmasquim Instagram: / gutat LinkedIn: https://www.linkedin.com/in/guta-tolmasquim/ - Apresentação: Galileu Nogueira - Edição: Felipe Mux - @muxproducoes - Design: Mars Comunicação - Redes Sociais: Beatriz Aguiar e Aline Guimarães

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Frequently Asked Questions

How long is this episode of Branding em Tudo?

This episode is 44 minutes long.

When was this Branding em Tudo episode published?

This episode was published on March 12, 2024.

What is this episode about?

O bate papo da vez foi com a Guta Tolmasquim, fundadora e CEO da Purple Metrics e que tem uma bagagem de peso passando por grandes organizações ao longo de sua carreira. Falamos sobre o branding ser tangível ou não, a longo prazo ou não. Sabemos...

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.