105 - Customer Touchpoints in Jewelry Marketing

In conversations with my clients, I often use the phrase "customer touchpoints", but I realize that "touchpoints" is a vague, catch-all term that could probably use some clarification. What are customer touchpoints exactly, and why is it important for your jewelry brand to remain consistent across all of them? In this episode, I'll explain where to find touchpoints and why they matter. Check out the accompanying blog post here: https://joyjoya.com/2020/11/25/customer-touchpoints-in-jewelry-marketing/