105: Dentistry Needs Marketing Specialists To Compete in a Crowded Consumer Landscape

In this episode, Emmet hosts Sabina Hitchen, PR Strategist, Founder of Press for Success; and Jessica Abo, Media Trainer, and Journalist; to discuss the need for marketing expertise in dentistry. They discuss how competition for patients isn't just from other dental practices but from anything else that is grabbing patients' mind space — multiple products and services. Marketers from all industries are vying for consumers' attention. Sabina and Jessica offer thought-provoking commentary and strategies for marketing and PR in the dental industry — to help group dentistry leaders go beyond the belief that since dentistry is need-based, patients will always seek care. To acquire patients, a sophisticated marketing approach is required on par with the entire consumer landscape.