#105: Establishing Value in Sales with Amy OConnor

Amy O'Connor, speaker and trainer with Shore Consulting, talks with Jeff about the misconception of value in sales. Sales professionals often tell customers that their product offers value but value isn't a sales term, it's a buyers term. Only the buyer can determine if something is of value to them.   ===================================== Get your sales question answered on The Buyer's Mind podcast! Email us at [email protected] or give us a call at (844) 547-4673 Extension 1.   Want more of Jeff Shore's advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity =====================================