105 Joseph Fioramonti: How Visual Perception Data Ends Creative Guesswork

Hey everyone, today I'm joined by Joseph Fioramonti.Joseph is the founder of Dark Square, a branding agency, and the creator of Constellations, a visual perception tool that replaces stakeholder guesswork with real audience data.He spent over a decade doing large corporate rebrands for tech companies before building Constellations internally to solve his own approval problem. The tool now has two patents pending and is being opened up to other agencies.I wanted to have Joe on because most agency owners have been burned by revision cycles and last-minute stakeholder changes. Joseph built a system that eliminates that dynamic by collecting visual data from hundreds of people before any creative direction is locked in — and the results are remarkable.In this episode, we discuss:Why including more stakeholders upfront eliminates revision cyclesHow visual perception data replaces guesswork in brand approvalBuilding a SaaS product inside your agency for two revenue streamsAnd more...You can learn more about Joseph on LinkedIn and check out Constellations to help get confirm brand direction with real audience insights. -----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgencyOS.com/Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.