105. Pull Strategy Selling: Win Retail Without Paying to Play

105. Are you tired of paying slotting fees, deep discounts, and endless trade spend just to stay on shelf? That push strategy is draining your runway—and it's not sustainable. If you want predictable retail growth, you need to shift from paying for placement to earning it. In this episode, I break down the difference between push vs. pull strategy selling in CPG and why your real asset isn't your product—it's your customer. Retailers don't need another canned topline report. They need actionable insights that help them grow traffic, increase basket size, and drive sustainable category sales. You'll learn how to leverage your unique shopper, use fact-based selling and true category management, build a unified selling story, and present recommendations retailers can act on immediately. This is how you become a category leader—not just another brand chasing distribution. Get instant access on the show webpage: RetailSolved.com/session105