#105 RaceTrac: 90 Years of Convenience, 6 Years of Travel Centers Excellence

RaceTrac is making major moves in the travel center industry. Nick LaFalce, RaceTrac's marketing manager, joins the podcast to share how RaceTrac is positioning the 90-year-old retail convenience chain's new travel center program for professional drivers and on-the-go travelers. LaFalce, Darren Schulte, NATSO's vice president, membership, and host Amy Toner talk loyalty, merchandising, driver appreciation plans, and more. With special guest: Nick LaFalce, Marketing Manager, RaceTrac Hosted by: Amy Toner, Executive Director, NATSO Foundation and Darren Schulte, Vice President, Membership, NATSO