105. Redefining Brand Value with Hollard's Group CMO Hazel Chimhandamba

In this episode, Hazel Chimhandamba, CMO of Hollard Insurance, chats to Declan about what it really means to be a commercial growth enabler. From redefining brand value to leading with data-driven creativity, Hazel shares how modern marketers can build influence in the boardroom and create brands people actually love.We cover:Turning purpose into performanceBuilding operating models that drive impactCreating customer-led value propositionsProtecting and growing brand equityFollowing the eyeballs and meeting your audience where they are"Marketing belongs in the boardroom because that’s where growth happens.”