#105 - Stratégie de contenu pour SaaS B2B - Le playbook 2024 pour générer du CA, avec Pierre Herubel

from SaaS Club · host Eric Seclet

Pierre a boostrappé une agence à 7 chiffres (avant de l’exit) grâce au contenus.+70% de son acquisition venait de là.En parallèle, il a été impliqué sur +300 projets marketing.Bref, je ne voyais pas qui d’autres j’aurais pu inviter pour parler de content marketing.Attention, cet épisode est dense et actionnable.Prenez un papier et un stylo.Au cours de cet épisode :👉 Les règles fondamentales à intégrer pour une stratégie efficace👉 Son framework basé sur les 5 niveaux d’engagement👉 Comment trouver des insights grâce à la recherche ?👉 Comment créer un “Point Of View” qui raisonne avec son marché ?Pour approfondir vos compétences en content, vous pouvez:→ le suivre sur Linkedin @Pierre Herubel→ s’abonner à sa newsletter ou sa chaîne Youtube→ acheter sa formation pour reproduire son playbookOn a cité dans l'épisode de SaaS Club :Son post Linkedin sur les 5 niveaux d’engagement#37 Samia Moutawakkil @Reveal – Imposer sa marque face à un concurrent 7x plus financé#48 Claap – Créer sa propre catégorie dès le lancement. Et conquérir +3K users en 1 an, avec Pierre TouzeauOne more thing 🙏❤ Pour soutenir ce podcast en moins d'une minute :1 - Notez SaaS Club 5 étoiles ⭐ sur Apple Podcast avec un petit commentaire2 - Partagez-le podcast sur vos réseaux sociauxC'est rapide, simple et ça m'aidera BEAUCOUP à gagner en visibilité pour vous offrir d'autres épisodes passionnants !📩 Et pour recevoir les prochains directement dans votre boîte mail, inscrivez-vous sur SaaS Club ☎ Pour me contacter ou me suivre sur les réseaux :Rendez-vous ici 👉 https://linktr.ee/ericseclet---Crédits@Tarik Azzouz - jingle@Mathilde Quignon - photo de couverture du podcastHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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