105. Subscriptions: 'The Forever Transaction' | with Robbie Kellman Baxter

Robbie Kellman Baxter has written the book—quite literally—on the Membership Economy and subscription-based business models. This is the way the world is going. In fact, it’s already gone. And it’s only a matter of time before it makes its way into the CPA profession and starts impacting accounting and finance. In some ways, it already is.Robbie recently released a book called “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave.” And doesn’t that sound appealing? She talks about what a successful subscription model might look like for our profession, how generational differences might come into play here, and how leaders can decide whether they’re ready to make this type of move — and if they are, what the logical first steps might be.To learn more, and for the complete show notes, visit blionline.org/blog.Resources:Learn more: robbiekellmanbaxter.comRead: “The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue”Read: “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave”Read: “Subscribed”"CPA-as-a-Service: Re-imagining Your Clients as Subscribers"Future-Proof is a production of Crate Media