105: Technik, Toleranz und Dragqueens - vom Umgang einer Bank mit der Andersartigkeit

from MoTcast - Der Masters of Transformation Podcast · host Ingo Stoll

Wie anders kann eine Bank sein? Die Berliner Sparda Bank hat mit ihrem Spot "Bist du anders?" und der #SeiAnders Kampagne Neuland im Bankensektor betreten. Die Verknüpfung von Baufinanzierung mit smarten Implantaten und Dragqueens hat viel Aufmerksamkeit hervorgebracht - allerdings anders als geplant. Das Feature des MoTcast Gespräches mit Vorstand Frank Kohler illustriert den Fall und leitet ein in eine spannende und überraschende Diskussion. Infos: www.masters-of-transformation.org/motcast/105

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This episode was published on January 31, 2020.

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