105) The Blueprint for a Successful Circular Fashion Program

Is it possible to truly balance financial and environmental sustainability in circularity? This week's guest not only believes that it's possible to do both, but has proven it by architecting one of fashion’s most impactful resale programs, Worn Wear (at Patagonia). In this episode, she's sharing her lessons learned on everything from the type of resale model that could be capable of reducing new production to how we can better engage customers in circularity.Our guest Nellie Cohen spent nearly a decade at Patagonia as the architect of the brand’s precedent-setting and award-winning circularity program, Worn Wear. She holds over 15 years of sustainability experience and is widely recognized as a leading figure within the circular economy movement.In 2019, she founded her consultancy — Baleen — which is a specialized agency that focuses on circularity design and implementation. Over her career, she has worked with some of the world’s best known brands including Levi’s, Target, lululemon, and DÔEN.***This is a recording of a conversation that Stella led with Nellie inside the Conscious Fashion Collective Membership community! If you'd like to join in on future conversations like this, access our entire past session library, unlock our value-packed resource hub, and connect with a changemaking community, join us inside the CFC Membership.💚 Learn more & join: consciousfashion.co/community