105: What Makes Your Fitness Studio Prospects Buy? | The GSD Show with Mike Arce

In this episode of The GSD Show, the leading fitness business podcast, we dive into a game-changing sales strategy: 📣 WANTS are accomplished by NEEDS 📣   Ok, so what does this mean? 👇   People don't spend money on things they NEED -- In fact, they cringe every time they do it. Think about it this way...   How often do you shout, "I can't wait to pay this medical bill!"❓ Exactly. Which means…   You have to focus on the things people WANT in order to convince them to purchase something they NEED (a Membership) 👇   They WANT to look better, so they NEED to exerciseThey WANT to feel better, so they NEED to improve their nutritionThey WANT to go about their day pain-free, they NEED mobility training   Look at those NEEDS… those don't sell prospects. Their WANTS do, right?   I break all of this down and give you some tactical role-playing to focus on a prospect's WANTS. BUT...    ...this isn't JUST for prospects… it applies to YOU and how you run your Fitness Studio. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor