105: Why Investors Make Bad Decisions During Market Volatility with Mark Kenney, CFP®, CTS™

Market volatility can cause even the most disciplined investors to second-guess their decisions. When headlines dominate the news cycle and emotions begin to take over, many retirees risk making short-term financial moves that can negatively impact their long-term retirement goals. Without a comprehensive plan in place, fear and uncertainty can lead investors away from the strategies designed to protect their lifestyle and future financial security. In this episode, Keith Ellis Jr. is once again joined by one of SHP Financial's Certified Financial Planner, Mark Kenney, to discuss the role behavioral finance plays in retirement planning and why emotions often drive poor financial decisions during uncertain markets. Together, they break down the psychological tendencies that can lead investors to react impulsively, explain why long-term planning matters more than short-term market movements, and share real-world examples of how proper financial planning can help retirees stay confident during periods of volatility. They also discuss the importance of having different investment "buckets" for safety, income, and growth, how tax planning impacts retirement success, and why open conversations around money and legacy planning can help families better prepare future generations. Mark and Keith explain how having a holistic retirement roadmap can help retirees navigate uncertainty, make smarter financial decisions, and maintain confidence in both their plan and their future. In this podcast interview, you'll learn: Why emotional investing decisions can negatively impact long-term retirement success. How behavioral finance influences the way investors react during market volatility. Why having separate buckets for safety, income, and growth can reduce financial stress. How staying invested during downturns can improve long-term portfolio performance. Why tax planning should be part of a comprehensive retirement strategy. How conversations around legacy planning can help families prepare future generations. Why confidence and clarity are critical components of a successful retirement plan.  Want the Full Show Notes? To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit SHPfinancial.com/podcast Connect With Us on Social Facebook LinkedIn YouTube