106 | Applying AI: Practical insights from a Tech Marketer
from The Tech Marketing Podcast Hosted by Twogether
Have a great point of view to add? Send us a text with your thoughts! This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects. This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sources to achieve near-automated delivery of pre-forecast opportunities to the sales team. Yeah, we weren't joking. This is a real insight into the clever ways AI can be adopted. And if that weren't enough, we also touch on: The biggest mistakes execs make when introducing new tech Why marketers should nurture their data-driven mindset See the AI research mentioned by Beth here: https://www.salesforce.com/news/stories/generative-ai-statistics/#:~:text=39%25%20of%20marketers%20don%27t,yet%20provide%20generative%20AI%20training. Tune in now, wherever you get your podcasts.
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Have a great point of view to add? Send us a text with your thoughts! This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects. This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sources to achieve near-automated delivery of pre-forecast opportunities to the sales team. Yeah, we weren't joking. This is a real insig...
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