106- Empowering CPGs to sell into foodservice with Reed McCord of First Bite

Reed McCord is the Founder & CEO of First Bite, a software platform providing market intelligence and CRM tools for CPG brands selling into foodservice. In this episode, we’ll talk about Reed’s early experience helping scale Impossible Foods, the black box of foodservice distribution, and how First Bite is helping brands identify and sell to the most likely restaurant customers.