106: Facebook and Instagram Ads for Your Podcast with Shelby Fowler

Shelby Fowler is a Facebook and Instagram ads expert, creator of Fempire Ads Academy, lover of reality tv, and the founder and CEO of Fempire Media. She started Fempire Media, an ads agency, in 2019 after freelancing as a digital marketer for years. She has grown the company to multiple six figures in the first 2 years and is passionate about serving clients, teaching ads, and encouraging her team. In late 2020, Shelby launched Fempire Ads Academy to empower female entrepreneurs to run their own profitable Facebook and Instagram ads. Every month, members get all the tools and support they need to scale their business with ads. Outside of business, Shelby is a mom of 2 girls, a crazy-awesome cook, lover of real housewives (and all things Bravo), and true crime fan. In this episode, she shares whether or not it's realistic for someone to successfully run their own Facebook and Instagram ads if they don't have the money to outsource it, when you should definitely start outsourcing your Facebook and Instagram ads, why she equates Facebook and Instagram ads for a podcast to a billboard, how much you realistically need to spend to promote your podcast with a Facebook or Instagram ad, what type of content should be used in a Facebook or Instagram ad for your podcast, her advice for running Facebook and Instagram story ads, the pros and cons of both sending potential listeners to a specific podcast app and a landing page for your podcast on your own website, why you absolutely should verify your domain inside the Facebook Business Manager before running any ads, why you need to be super critical of the resources you're using to learn how to run your own Facebook and Instagram ads, and more!   To learn more about the resources mentioned in this episode, visit the show notes. Want even more podcasting insights and updates? Join the Podcasting Insiders Club! Want to connect with me further? Follow me on Instagram! Want to work together? Here's how we can do that! One-on-one podcast launch packages Self-paced online course for launching your podcast Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.) Podcast editing (Let me take care of the time-consuming post-production aspects of your show.)