#106: Getting the Most Out of Your Email List

Your email list is sitting right there in your CRM. Barely used. Mostly forgotten. And it might be the one piece of your marketing that nobody else can take away from you.In this episode, Katy Doss breaks down how to actually get the most out of it — from segmentation to growth to what your open and click rates are really telling you.You'll learn:• Why your email list is one of the only marketing channels you actually own• How to segment your list so every email feels relevant — including by project type if you're a design-build company• Three ways to grow your list on purpose, not by accident• What your open and click rates are actually telling you• What to do with that data so it turns into real follow-up and revenueIf your list has been an afterthought, this episode will change that.Download the free Email List Growth & Segmentation Toolkit at scriptmarketingco.com/resources.