#106 Jeff Byers: Building Trust Through Transparency

Jeff Byers is the co-founder and CEO of Momentous, a leading vitamins and supplements brand. He played college football at USC under legendary caoch, Pete Carrol. He also played in the NFL.  In this episode we discuss: How focusing on the only two things you can truly control—attitude and effort—can transform your approach to challenges in both work and life. Why consistent leadership creates trust, and how showing up the same way every day (like Pete Carroll did) makes it easier for people to follow you. The importance of not letting external achievements define your worth, and how Jeff's career-threatening injuries helped him realize "football doesn't define me, I define me." When to prioritize mission over money, demonstrated by Jeff's decision to pull a profitable product that didn't meet his company's standards. Why embracing personal evolution is essential, and how giving yourself permission to reinvent yourself every 6-12 months creates space for growth..and more -- email questions to [email protected]