106. Land Shelf Space & Win at Retail

106. Your product isn't selling because shoppers can't find it—and that's killing your growth. If you don't control where and how your brand is merchandised, someone else will… and it may be your competitor. In this episode, I break down how to land shelf space and win at retail using strategic category management, schematic recommendations, and fact-based insights. You'll learn why generic planograms fail natural brands, how poor product placement destroys velocity, and how to guide retailers to merchandise your product where your ideal shopper actually looks. We dig into shopper behavior, need states, premium vs. budget positioning, holding power, fair share myths, and how to use simple visual schematics to differentiate your brand as a category leader. Get instant access on the show webpage: RetailSolved.com/session106