106. Launching a Business with No Blueprint: Jessica Dion on Creating Zest

Today we’re joined by Jessica Dion, founder of Zest—a coworking space made for wellness entrepreneurs. What started as a scribbled idea during a Business Muscle session is now a fully launched space, built with heart, grit, and a whole lot of self-belief. Jessica takes us behind the scenes of building something from scratch, including what surprised her, what scared her, and what she had to unlearn.From marketing a totally new concept to navigating financial risk and isolation as a founder, Jessica brings honesty and insight to every step of the journey. If you’ve got a big idea and feel stuck by fear, perfectionism, or the myth that “if you build it, they’ll come,” this episode is your sign to start anyway.Zest: https://www.zestthecollective.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/