106. Let Your Work Run Itself By Declaring Your Big Promise with Mike Michalowicz

Mike Michalowicz is the author of seven business books published by Penguin Random House, and I would consider at least three of them to be “must reads” if you are trying to make sense of the business world right now as an employee, owner or founder.  I was introduced to Mike’s work by a wildly successful, generous trusted advisor of mine who attributes much of his own savvy and success to having discovered Mike’s books. After I read the first that my friend recommended, we had a subsequent conversation that included a lot of comments like, “Oh, I wish I’d known some of this when I was just starting out!”   All three of my 20-something kids have all read “PROFIT FIRST”... which I would recommend to everyone listening, no matter their age or stage,  And at the Goodness Exchange, we are actively using Mike's book: FIX THIS NEXT… a road map approach to prioritizing… invaluable to anyone running a business, non-profit, or a small start-up project of some kind… even if you are in the business office of some endeavor.  But we are here to talk about CLOCKWORK today.  The subtitle is “Design your business to run itself” and after reading this book, I know most of us - regardless if we are an owner or a team member - can use the insights in this book to experience lives well-lived.  [00:00- 01:23] Opening [01:24- 03:23] Mike’s bio Some of Mike’s Books: Clock Work, Fix This Next, Profit First [03:24- 05:05] Clock Work focuses on business efficiency Embracing the humanity within ourselves You don’t treat people as a resource but treat them as a human being Leverage of systems and processes [05:06- 11:08] Declaring Your Big Promise What is the most important? From more complex perception to simplified perception Delivering excellent service over and over again builds a reputation for excellence Eradicate entrepr