106 Lisa Simone Richards: How to stand out in a crowded fitness market

Lisa Simone Richards is a visibility strategist for health, fitness and wellness entrepreneurs who want to go from unknown and underpaid to standing out and selling out.  During the show we chat about:  How to make yourself stand out in a crowded fitness market  We learn about the term 'Copy Stalking' and how you can use it to speak your clients language  How to succinctly communicate what we do, when speaking with our ideal customer