106: Marketing Ringmasters – Lessons on Brand Reinvention from Ringling Brothers

Ringling Bros. Barnum & Bailey Circus. P.T. Barnum. The Greatest Show on Earth. Disney on Ice. Monster Truck. Do you know these brands and film? Indeed. Iconic they are and if there's one family on Earth that has endured decades of entertainment success and crisis it's the Feld Family -- owners of Ringling Bros. In the late 19th century, P.T. Barnum defied odds as the greatest circus master of all time. As technology advanced, so too did the circus. Today, the Feld family has overcome a variety of crises -- most notably whether or not to keep the elephants in its circus -- and the need to acquire a diversity of products and shows to keep people coming to the big top. Is your brand a juggling act? Listen in to The Heart of Marketing today and get some thoughts going around your big top to ensure that you're continually reinventing to be absolutely creative to keep the customers rolling in. Disruption is not going away...how you manage to handle it is up to you.