EPISODE · Mar 7, 2025 · 18 MIN
106: PLAYER WEALTH DATA AT CHELTENHAM FESTIVAL
from iGAMINGFM · host Square on the Air
In today's episode of iGamingFM, beBettor co-founders Harry and Sonny Cott join Sophie Norris to discuss the role of player wealth data in boosting revenues for betting and gaming operators. 📈Listen here to learn:How beBettor uses the simple, powerful data point to target high potential customersThe role of customer affluence scores in marketing and promotions ahead of major sporting events, such as Cheltenham and the Grand NationalHow wealth data can help operators target their super affluent players
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106: PLAYER WEALTH DATA AT CHELTENHAM FESTIVAL
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