EPISODE · Jun 16, 2025 · 34 MIN
106 Technical Debt Will Murder Your Company Unless You Plan For Scale with Sonia Couto
from How To Founder · host Anthony Franco
What if the shortcuts you take today are slowly strangling your business tomorrow?In this eye-opening episode, we dive deep with Sonia Couto, a battle-tested entrepreneur who has spent two decades turning broken tech ideas into thriving global businesses. As managing director of Converge and founder of Minusato and Field Eagle, Sonia reveals the brutal truth about technical debt and why developers spend 42% of their time fixing yesterday's mistakes instead of building tomorrow's breakthroughs.Discover why even Salesforce had to completely rebuild their platform three times in the first five years, learn the art of modular architecture that saves companies from catastrophic rebuilds, and understand when duct tape solutions actually work versus when they'll destroy your scaling potential. This episode will fundamentally change how you think about building sustainable technology.Keywords: technical debt, scaling software, startup technology, modular architecture, MVP development, legacy systems, software development, tech entrepreneurship
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106 Technical Debt Will Murder Your Company Unless You Plan For Scale with Sonia Couto
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