106. The Surprising Power of AI in Short-Term Rental Operations and Marketing

Lynell Gordon joins the STR Growth Show to share her journey through vacation rentals and proptech, from founding and exiting a SaaS company to going deep on property management software and operations.We get into why the "one software does everything" dream is a myth across different STR markets, how short-term rental operators should actually be thinking about AI, and where automation wins versus where hospitality still demands a human touch. Lynell also drops sharp takes on trust accounting, fintech risk, OTA dependency, direct booking strategy, and what every STR operator needs to understand about EBITDA and add-backs before even thinking about selling.If you run a short-term rental business, cohosting company, or vacation rental management firm, this one will sharpen how you think about tech, operations, and building something worth owning long-term.Connect with me....YouTube Channel: ⁠https://www.youtube.com/@patrykswietekInstagram: ⁠https://www.instagram.com/patryk_swietek/Facebook Group: ⁠https://www.facebook.com/groups/strnation/Connect with Lynell Gordon:LinkedIn: https://www.linkedin.com/in/lynelleaddy/The Vacation Rental Show: https://www.linkedin.com/company/the-vacation-rental-show/